A significant following on Twitter is a powerful asset to the modern day entrepreneur. The visibility of your brand, website and product are crucial elements in the success of any business, especially a startup. The greatest piece of insight in regards to Twitter marketing is to know your followers, providing valuable content to their needs and desires. The three types of key followers any startup entrepreneur must target are obviously consumers, super users, and highly visible brands.
First and foremost, as a startup entrepreneur, the primary focus of all marketing efforts should always lie with the consumer. Direct contact with individuals and or businesses is the most powerful way to make a lasting impression. This being said in regard to the consumer, we turn to the cliche phrase “content is key”. When focusing on this type of follower, it is crucial to provide valuable content to engage on a deeper level, one that will motivate to action. Creating content that is useful to these followers can build a lasting impression and level of assurance, and can have a large positive impact on brand image and awareness.
The “super user” is the next type of follower to target. This user typically is an expert in a related niche or field, providing valuable insight and information. Due to these contributing facts, they will most likely have a massive following. By interacting with these super users, retweeting them and providing great content they will want to share with their own following, great relationships can be built and the greater your chances are to be seen by thousands of potential consumers.
The final follower we want to focus on is the branded, established user. These types typically are wide known in a related industry or field and have already created a great image and following. Through this type of interaction, not only is there a possibility to have your content visible to the masses, it allows you to build strong lasting relationships within a powerful network. This can lead to potential affiliations in the future.
The primary key to focus on when providing content via Twitter holds true for all content based marketing: create unique, valuable information useful to users you wish to target. By doing so, it can create a lasting impression on all types of users and lead to the overall growth of your startup or established business alike.
